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Try “UTM”, “tokens”, “Google Ads”, “analysis failed”.
Define a primary conversion
How to choose one conversion that keeps optimization focused.
AppsFlyer overview (mobile)
How mobile attribution differs and what to track as your primary event.
Validate Mixpanel tracking
Use Live View to confirm events, properties, and identity.
A UTM system you can trust
Naming rules that keep reporting clean across platforms.
Understanding Mixpanel events
Which product actions are tracked and how to validate data.
Consent banners and pixels
Why consent can break tracking and how to diagnose it.
Google Ads permissions
Which roles work for connecting accounts and why a dedicated integration user helps.
Attribution sanity check
Spot broken UTMs and gaps with a 3-step reality check.
Connect Google Ads (step-by-step)
A clean checklist for connection and common failure points.
Connect Google Ads
What you need before connecting and common permission issues.
Tracking best practices
A quick checklist to keep attribution reliable.
Debug tracking with DevTools
A practical way to verify events and identify blockers.