What to check
You want to confirm: (1) events are firing, (2) properties are present, and (3) user identity is consistent.
Steps
- Open Mixpanel Live View.
- In a separate tab, perform a clear action (start analysis, generate assets).
- Confirm the event appears and includes useful properties (domain, campaign_id, channel).
Troubleshooting
- If events do not appear: check blockers and network requests.
- If identity splits: verify user_id/email mapping strategy.
Tip
Consistency beats perfection—use a stable naming convention for direction_name and campaign_name so funnels remain readable.