Why permissions fail
Connections usually fail because the Google user doesn’t have access to the correct Ads account or is missing required role permissions.
Best practice
Create a dedicated integration Google user and grant it stable access. This prevents connections breaking when employees leave or permissions change.
Common roles
- Admin: safest for setup
- Standard: typically enough for management
- Read-only: will not allow management actions
Tip
If no accounts appear after authorization, you are signed into the wrong Google user or that user has no Ads access.