Do
- Compare measurable features you can prove.
- Use neutral language: “Includes”, “Supports”, “Built for”.
- Focus on fit: “Best for teams who…”
Don’t
- Don’t claim “#1”, “cheapest”, “best” without proof.
- Don’t imply competitor failures you can’t verify.
Template
If you need [use case], choose us for [differentiator]. If you need [different use case], competitor may fit better.