Choose the variable
Variants should change one thing at a time: hook, proof, or objection. If you change everything, you can’t learn what worked.
Good requests
- “Give 5 headline variants that emphasize proof.”
- “Rewrite description to handle pricing objection.”
Avoid
“Give 20 full ads for every angle.” That produces noise and burns budget.
Testing tip
Run small tests, pick a winner, then expand with controlled variations.