Include these fields
- Audience: who is seeing this
- Hook: the first 2 seconds / first line
- Single message: what they must remember
- Proof: one trust signal
- CTA: one action
Format constraints
Specify ratio (1:1, 4:5, 9:16), max text, whether product screenshot is required, and where logo must appear.
Tip
Ask for 3 variants that change only the hook. Keep the promise constant so testing is clean.