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Help/Brand book & analysis/Visual direction from site cues
Visual direction from site cues
Updated 2026-04-11

Pick one core visual language

  • Product screenshots (UI-led)
  • Lifestyle photography (human-led)
  • Abstract gradients/illustrations (brand-led)

Define 4 constraints

  1. Background style (light/dark/gradient)
  2. Typography vibe (minimal/rounded/technical)
  3. CTA style (solid vs outline, primary color)
  4. Icon style (line vs filled)

Designer handoff line

Create 3 banners using [visual language], keep text under 10 words, show [product] clearly, and use [primary color] for CTA.

Tip

Consistency beats novelty. Most high-performing creative is recognizable at a glance.

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