Why strategy should come first
A marketing strategy gives the asset generator a clear direction. It defines the audience, objective, positioning, key messages, objections, channels, and recommended angle. When assets are created from a strategy, they are more likely to feel connected to the business goal instead of becoming generic AI content.
Select the strategy
Open the relevant brand or strategy page and choose the strategy you want to use. If you generated several strategies for different audiences, select the one that matches the asset you want to create. For example, do not create a LinkedIn executive ad from a strategy written for first-time consumer buyers unless that is your intended test.
Create the asset package
Choose the asset type or package you want to generate. Solvra will use the strategic context to shape the copy, structure, offer, and messaging angle. If you want a specific angle, add it as a short instruction, such as “focus on reducing manual marketing work” or “make the message more enterprise-ready.”
Keep the workflow connected
After the assets are created, keep the connection to the strategy. This helps you compare which strategic direction produced better creative and makes future regeneration more consistent.