Choose the right brand
Open the strategy creation page and select the brand you want to work with. The stronger the brand dossier, the more relevant the strategy will be. If the brand is still empty, return to the brand page and add basic context first.
Select the audience and goal
Choose the audience or describe the audience you want to reach. Add the objective: awareness, lead generation, conversion, launch support, retention, or another goal. Solvra uses this to shape messaging, channels, and recommendations.
Review before moving forward
After the strategy is generated, read the core idea, target audience, positioning, messaging, and recommended next steps. Use Regenerate if the direction is close but needs refinement. Once you approve the direction, continue to visual concepts.