Start with your workflow
Before choosing a plan, think about how often you expect to create strategies, visual concepts, and marketing assets. A team that creates assets every week will usually need more tokens than a user who only prepares one campaign occasionally.
Consider brands and campaigns
If you manage multiple brands or clients, choose a plan that supports ongoing generation and iteration. Each brand may require strategy work, visual exploration, and assets for multiple channels. Token usage grows when you run many variations across audiences and campaigns.
Use one-time packs when needed
If your normal subscription covers most months but you occasionally need more tokens, keep your subscription and purchase a one-time token pack when needed. This is useful for seasonal campaigns, launches, or urgent production sprints.
Review regularly
Review your usage after several weeks. If you frequently run out of tokens, upgrading may be more efficient. If you consistently use fewer tokens than expected, a lower plan plus occasional token packs may be enough.