Why tone matters
Tone of voice controls how the brand sounds. A fintech brand may need to sound reliable and clear, while a lifestyle brand may need to sound warm and aspirational. Defining tone helps Solvra write assets that feel like the same brand across channels.
Add preferred words
Preferred words are phrases, product names, benefit statements, or positioning terms that should appear often. Add the language your team already uses in sales, website copy, ads, and customer conversations.
Add forbidden words
Forbidden words are claims, phrases, competitor comparisons, or risky promises that should be avoided. This is especially important for regulated industries or brands with strict compliance rules.