Use a clean domain
Enter example.com or sub.example.com. Avoid adding protocol (https://) and avoid paths (/pricing).
Why this matters
Analyses run at a domain level so crawling can discover the pages that represent your brand. Paths and tracking parameters often lead to partial or duplicated signals.
Common mistakes
- Copying a full URL from the browser (includes path + query).
- Entering a marketing link shortener domain instead of the real site.
- Entering a staging domain that blocks crawlers.
Best practice
If you have separate marketing sites for regions, run separate analyses per domain and create locale-specific directions.